Using Distinct Colours in Web Design
Designing web-sites involves numerous skilful disciplines from type to layout and colour. Colour is especially vital as it gives the first impression to the user. the correct colours can create a good user experience, whilst incorrect colours can have a negative impact.
To build a great website, the designer needs to know how colours affect people. people often subconsciously react to colours & associate them with different emotions & feelings.
Colours do not just stir up emotions and feelings that might influence how a site is seen but they can also be cleverly used to point users in the direction of specific bits of your website.
Every colour that you can think of can be used on the web now, so choosing the right colours can be a daunting task. here is a swift summary of how some colours can provoke certain reactions.
Black is associated with power, refinement, wealth & mystery. in web design, it can be effectively used with livelier colours to create stark contrast.
White is connected with cleanliness, simplicity, calm & purity. used a lot on websites, it can convey a sense of style & indicates that the content of the site is strong enough to stand alone without the any strong visual aid.
With connotations to passion, annoyance, fire & power, red, used sparingly, can be a fantastic way to attract the users attention to a certain area.
Red is a really evocative colour and it conjures up pictures of hell, love, fire and warning. it is probably the best colour to draw attention.
White could be used to create contrast by using it as a background colour. the white parts in between components of a web page are referred to as negative space. White is linked to cleanliness, peace and light.
Black is a very strong colour and is linked to sexiness, intensity and elegance. it is a really popular colour on photography sites, because black creates contrast between colours within photos.
Purple is associated with royalty, indulgence and luxury. it's not an often used colour in designing web-sites, perhaps because it is known as a girly colour.
Creating the impression of earthiness, disposition and poverty, brown is really similar to green because it can be used to give the site a relaxed feel.
Orange is truly youthful although also warm, stimulating & friendly. used in web sites, it's also welcoming.
Grey is a popular background colour for sites. like black, it is credible for emphasising images & it creates credible contrast between colours.
To conclude, when selecting colours for designing web sites, you should think about to the way it can potentially affect users. The choice of colours may look credible or meet your brief, but will it put users off? by making some simple changes, like changing the buy now button to a vibrant colour might generate more sales. Serious consideration & thought can mean the difference between failure and success.